Marketing Manager

Key responsibilities of the Marketing Manager:

• Plan marketing campaigns for both online and offline channels, ensuring effective execution of communications and promotions.
• Oversee website marketing activities, updates, and promotions to maintain up-to-date, relevant content that drives revenue.
• Take charge of briefing, testing, and approving customer emails.
• Ensure all customer-facing communications and collateral are well-written and proofread to a high standard, and consistently implement visual identity guidelines.
• Collaborate with relevant departments to brief them on current and upcoming activities.
• Work with the broader marketing team to monitor response and conversion rates for all marketing campaigns, create end-of-campaign reports, and evaluate results to enhance future campaigns.
• Assist the Head of Marketing in developing product positioning and messaging.
• Monitor and report on website activity to maximise traffic through promotions and campaigns.
• Collaborate closely with the broader marketing team to create a social media calendar and track reach and engagement.
• Maintain responsibility for budget tracking to ensure controlled marketing spending.