Event Marketing Manager

Key responsibilities of this Event Marketing Manager position:

• Develop and refine compelling copy for diverse marketing platforms and materials.
• Oversee and update conference websites to ensure accuracy and timeliness.
• Strategise and execute multi-channel marketing campaigns aligned with event objectives.
• Leverage advertising software and tools to enhance campaign quality and lead generation.
• Collaborate on the design, production, and distribution of promotional materials.
• Manage the company's social media presence and lead key brand campaigns.
• Foster collaborations with media and association partners for external promotions.
• Coordinate with the Research team for data analysis, segmentation, and comprehensive reporting.
• Lead the execution and roll out of email campaigns and customer journeys.
• Establish clear KPIs and generate detailed reports to measure campaign success.
• Monitor and evaluate digital campaigns, providing strategic recommendations for improvement.
• Prepare comprehensive post-campaign reports, offering insights and suggestions for future enhancements.
• Create and distribute post-event materials, including surveys and detailed reports.