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Digital Account Manager (Agency)

Reading Permanent £30,000 - £40,000 per year
  • A forward thinking Agency with good opportunities for personal development
  • Hybrid role with a diverse range of clients

About Our Client

Based in Reading, a progressive, client-centric organization that specializes in creating impactful brand experiences by seamlessly blending physical and digital elements.

Job Description

The key responsibilities of the Digital Account Manager (Agency) include:



  1. Client Engagement: Build and maintain strong client relationships, understanding their needs and aligning digital strategies with their objectives.


  2. Digital Strategy: Collaborate with cross-functional teams to develop and execute digital strategies that enhance brand experiences.


  3. Campaign Management: Plan and execute digital campaigns, monitoring performance and optimizing strategies to achieve maximum impact.


  4. Influencer Partnerships: Shape and manage influencer strategies, identifying the right influencers for campaigns and maximizing their impact.


  5. Online Presence: Oversee and promote the agency's online profile across various platforms, staying updated on industry trends and technology innovations.


  6. Content Marketing: Recommend content marketing platforms and share best practices with colleagues to integrate agency work into the digital space effectively.


  7. Performance Metrics: Set KPIs and targets, analyze campaign performance, and optimize strategies based on insights.


  8. Communication: Create clear and persuasive content in English, maintaining excellent attention to detail and strong writing and proofreading skills.


  9. Workload Management: Manage and prioritize a busy workload efficiently, ensuring all responsibilities are met.

The Successful Applicant

The successful Digital Account Manager (Agency) will be an experienced, forward-thinking individual with the following attributes:



  • Digital Expertise: A strong background in digital account management, demonstrated by at least 4 years of experience.


  • Strategic Thinker: A creative and strategic mindset with a keen understanding of audience-centric approaches and the ability to measure and optimize digital strategies effectively.


  • Trend Awareness: Well-informed about the latest online trends and developments in the digital marketing field.


  • Content Planning: Proficiency in developing content briefs, creating targeted content plans, and using content calendars, including the ability to repurpose content for maximum impact.


  • Performance-Driven: Skilled at setting KPIs, analyzing campaign performance, and optimizing strategies based on data-driven insights.


  • Influencer Expertise: Demonstrated experience and opinions on influencer marketing and management, both at the micro and macro levels.


  • Communication Skills: Exceptional spoken and written English language ability, with clear and persuasive copywriting skills, as well as strong attention to detail and proofreading.


  • Workload Management: Capable of managing and prioritizing a substantial workload to meet client and agency needs effectively.


  • Client Relationship Builder: The ability to cultivate strong relationships with clients, understand their unique needs, and deliver tailored digital solutions.

What's on Offer

The role offers an attractive and rewarding package that includes competitive compensation, professional development opportunities, and a collaborative work environment in a growing agency.

Contact
Hywel Burke
Quote job ref
JN-102023-6233618
Phone number
+44 193 226 4120

Job summary

Job function
Marketing & Agency
Subsector
Digital, Online & Social Media
Sector
Media & Agency
Location
Reading
Contract type
Permanent
Consultant name
Hywel Burke
Consultant phone
+44 193 226 4120
Job reference
JN-102023-6233618