Email Marketing Lead

The role sits within the Communications and Engagement department, which works in a matrix set up to provide dedicated support across the breadth of the Foundation's work. It plays a central role in our charities team which includes dedicated funding and fundraising teams as well as colleagues embedded in the Trust.

The email marketing lead will enable and empower teams to talk to the charities' supporters through email. Working closely with the digital marketing manager and the supporter experience team to develop the email marketing strategy and ensure supporters look forward to seeing an email from the charity in their inbox.

• Use your knowledge of email excellence to bring surprise and delight to the inboxes of the supporters, contributing to the quality of their supporter experience.
• Manage email programmes, planning, calendar and reporting across the organisation.
• Develop the email marketing strategy for the foundations charities that meets the needs of the strategy and audiences.
• Develop and roll out a decentralised approach to email, understanding and supporting the email needs of other teams.
• Be the email communications expert, giving support to teams using our ESP and being able to resolve issues quickly and effectively.
• Work with teams across the organisation to devise audience first email plans and journeys.
• Manage the flow of email data, helping to run and improve processes.
• Ensure we are making the most of email as a channel across tech and innovation.
• Train and support teams across the organisation to plan, build, test and send their emails.
• Use data and insight to build on best practice to test and continually optimise emails.
• Be hands on with writing, editing, building and sending brilliant emails.