Digital Analyst

In this role you'll own the digital team's data and use it to put insights at the fingertips of colleagues across three charities. You'll enable and empower teams to make data driven decisions, telling the story of the "why" behind the numbers. You'll work closely with the Head of Digital and Digital Marketing Manager to develop a rigorous approach to performance measurement and reporting across all channels.

Main duties include:

• Help the Foundation to get serious about performance measurement by bringing your expertise in digital marketing analytics across paid, web, email and social.
• Use your creativity and problem-solving skills to generate insight that will improve the effectiveness of digital marketing and fundraising.
• Be the central point of expertise for web analytics, digital channel marketing insights, user behaviour and SEO.
• Develop our understanding of audience behaviour and content performance across multiple digital channels.
• Manage product-based reporting across our websites and platforms, creating dashboards and generating insights.
• Maintain and optimise the use of GA4 and Google Tag Manager and making ongoing improvements to the foundations web analytics set-up.
• Manage the testing programme, including collaborating on a hypotheses backlog.
• Ensure data insights are shared across the organisation, are actionable and lead to performance improvement.
• Lead on establishing a truly data drive culture across digital, marketing and fundraising.
• Tell the story behind the Foundation's data to turn numbers into a narrative that teams can understand and use.