Save JobEmail job Back to Search Job Description Summary Similar JobsA varied and exciting media lead roleSmall and friendly organisation with a large and national presenceAbout Our ClientPAGB is the UK trade association which represents the manufacturers of branded over-the-counter medicines, self-care medical devices and food supplements.Job DescriptionThis role does not have line management responsibilityMedia relationsFirst point of contact for media enquiries about consumer healthcare, over-the-counter medicines and medical devices and self-careMedia issues management, developing messaging and response statements with the aim of ensuring coverage on the consumer healthcare industry and its products is fair and balancedResponding in a timely and compelling way to relevant external developments or media stories to generate proactive coverage which communicates our core messagesDeveloping and delivering the media aspects of campaigns to promote self-care and amplify policy priorities and key messagesBuilding, developing and maintaining high quality relationships with key target media across print, broadcast and online (national, consumer and trade)Producing written briefings for spokespeople to support press interviewsMedia monitoringResponsible for relationship with media monitoring service VuelioResponsible for identifying trends and flagging any areas of concernIdentifying opportunities for experts via ResponseSourceRegularly reporting on PAGB's coverage in the media by creating monthly media dashboards, generating statistics and updating Media Group Members.Marketing communicationsMarketing communications to promote PAGB's services, events, and training to members and non-members using appropriate channelsDeveloping and supporting communications via various media e.g. social media, podcasts and videoDeveloping and working with external agencies to deliver engaging videos and graphics to demonstrate PAGB's impact in key areasDevelopment of content to be used in marketing and corporate communications, including but not limited to surveys, reports and market researchWebsite and digital communicationsManaging the PAGB website to ensure it is regularly updated with relevant information and content is optimised for search and user experienceProactively managing website on on-going basis to ensure that it is up to date and actively liaising with PAGB teams to gather information to update as neededWebsite and communications data analytics and analysisBrand and designResponsible for PAGB's corporate branding, ensuring correct and consistent useMaintaining PAGB brand guidelines and document templatesUsing Photoshop and Canva to undertake basic design tasks inhouseManaging relationships with external designers and oversee design and production of corporate publications and documentsThe Successful ApplicantEssentialExperience of writing and producing engaging contentExperience of working with the media and liaising with journalists and external stakeholdersExperience of reputation, issues and crisis managementExperience of working in a policy driven environmentExperience of writing impactful copy, including press releases, comment pieces, and quotesExperience of developing and managing websites, ideally using WordpressAbility and willingness to work at both a strategic and operational levelDesirableInterest in or experience of working in the UK healthcare sector/an understanding of the UK healthcare contextUnderstanding of branding and design principlesExperience of writing and producing online content and email newslettersEducated to degree level or equivalent.What's on OfferSalary is £50K + benefits.This role is permanent.This role is office based twice a week in central London. The additional 3 days can be worked remotely.ContactRochelle GeorgeQuote job refJN-092023-6195355Phone number07917 792 289Job summaryJob functionMarketing & AgencySubsectorPR & Communication AgenciesSectorHealthcare / PharmaceuticalLocationLondonContract typePermanentConsultant nameRochelle GeorgeConsultant phone07917 792 289Job referenceJN-092023-6195355
