Head of Marketing

Key Responsibilities:

• Support the Marketing Director in developing the marketing strategy.
• Design marketing plans which help the brand deliver both its short-term and longer-term business objectives.
• Develop marketing channels to ensure the appropriate channel mix based on performance and ROI. The channel mix includes but is not limited to: digital marketing, industry events, print, PR, sponsorship and brand marketing.
• Work closely with Sales and Sales Optimisation to drive new business growth and improvements in Broker NPS via well thought out marketing plans.
• Oversee the development of campaigns which support prospecting (growth marketing), onboarding, and retention.
• Support Sales with pitches and tenders.
• Oversee the delivery of the insurance brand's marketing plan (to include PR and social media), building and developing a brand measurement framework to track and monitor brand equity.
• Build appropriate metrics to measure marketing activity to prove activity value and ensure a plan/do/review mentality is embedded across the Marketing team with clear measurable outcomes attached to all activities.
• Own the end-to-end customer journey, working with the Head of Insight and key stakeholders in Product and Operations to build positive customer experiences which are based on insight and which generate good customer outcomes. Drive improvements in Net Ease scores.
• Be the voice of the customer and partner in key forums, or in relation to issues or incidents, putting their needs at the heart of creative design, communications, or propositional messaging.
• Ensure the internal comms framework is delivered and work with HR and the local Colleague Forum to positively influence colleague engagement.
• Oversee key supplier relationships and build an adequate agency roster to cover media buying, digital marketing, brand activity, PR, and creative design.
• Be a Close Brothers brand advocate championing and embedding the appropriate branding and customer experience into all teams and functions in Motor.
• Ensure the team adhere to brand guidelines, and other policies and procedures at all times.