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Digital Strategist

London Permanent £80,000 - £120,000 per year
  • Working for a private equity backed consumer finance business
  • Playing a critical, senior role within the marketing function

About Our Client

The client are a private equity backed consumer insurance firm who are growing through an exciting growth trajectory. They are looking for someone from a strong data and performance marketing background who can be responsible for overseeing and providing insights on audience data, using this to push the digital channel strategy forward as well as looking at relevant digital technologies and opportunities that need to be adopted in the strategy mix. This role has headquarters in Ireland, the marketing team are in London but there is the option for a very flexible working arrangement.

Job Description

Key responsibilities of the digital strategist

  • Build, plan and drive the overall digital marketing strategy, using all necessary tools and channels (e.g. PPC, SEO, CRM, website, social media and content).
  • Lead the annual and quarterly integrated planning process for digital marketing - including the development of initiative and spend optimisation plans.
  • Work with marketing channel owners and internal cross-functional partners to establish customer goals and key performance metrics.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Analyse paid media, web traffic and SEO marketing and sales performance metrics to forecast trends and develop actionable insight. Draw meaningful conclusions from campaign data and identify potential opportunities for improvement.
  • Identify trends and insights from market, audience and competitor data to inform growth strategies. Research products, services and current strategies to identify new opportunities.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identify conversion points and opportunities to optimize user funnels. Recommend website and campaign optimizations.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Provide best practice digital marketing guidance.

The Successful Applicant

The successful candidate for the digital strategist role:

  • Proven work experience as a Digital marketing strategist or Digital marketing manager with deep experience of digital marketing channels.
  • Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Expertise in Google Analytics. Good knowledge of Excel, Tableau, google tools.
  • Able to effectively convey and produce accurate graphical representations and visualisations of data collection
  • Hands on experience with online marketing tools and practices: SEO/SEM; CRM software; Google Adwords campaigns. Familiarity with web design and HTML
  • Strong analytical and project management skills.
  • Critical thinker and problem-solving skills. Strong communication skills.
  • Financial Services experience is not essential but could be a benefit. Agency experience also welcome.

What's on Offer

Competitive, based on experience.

Contact
Rebecca Moore
Quote job ref
JN-072023-6126800
Phone number
+44 20 7269 2146

Job summary

Job function
Marketing & Agency
Subsector
Financial Services
Sector
Financial Services
Location
London
Contract type
Permanent
Consultant name
Rebecca Moore
Consultant phone
+44 20 7269 2146
Job reference
JN-072023-6126800