Strategic Marketing Planner

The role will be a catalyst of change and significantly contribute to building our marketing capability. They will work also with the Head of Comms to drive up effectiveness and best practice across the team; ▪ improvements in campaign media planning, optimisation and reporting ▪ agency resource planning, briefing and performance management ▪ budget management project management disciplines, agile ways of working

Work with the business facing senior marketing managers and delivery teams to own a single coordinated, joined up holistic integrated marketing plan across strategic projects and comms activities, which can be further defined into prioritised monthly and quarterly detailed plans to meet business goals.

Ensure the team focus on the rights projects at the right time in line with business objectives.

Create and own a single view of the business and customer calendar to define key calendar activities- driving contribution from other functions outside marketing, e.g: Strategy, Policy and Engagement Teams

Work with other members of the SMT to plan activities and campaigns across all disciplines and channels and ensure clear visibility of work flows across the team to ensure appropriate resourcing is available for delivery.

Primary lead on creating simple work flow management to ensure simple navigation through to effective delivery all new briefs into the function

Maximise our marketing impact and return on investment across the marketing spend

Instil a project based planning approach, leading on projects to drive up effectiveness and best practice across the team

Be the relationship owner for strategic partners (e.g media and creative agencies) to ensure a proactive approach to identifying new opportunities.

Plan and manage internal house studio resource, maintaining brand guardianship over brand guidelines, CITB message matrix.

Contribute to establishing firm KPI's across the function and discipline, and tracking for monthly performance reviews of plans and activities -all to demonstrate alignment to business needs and goals.